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Crack the Code: Lake County Tourism introduces ‘quick response codes’ to select print advertisements

RELEASE DATE: August 17, 2010

GROVELAND — Lake County Tourism & Business Relations is joining the ranks of many world-famous brands — including Chevrolet, Starbucks and Google — by launching quick response codes (QR codes) on many of its print advertisements.

Lake County Fishing

These two-dimensional barcodes are found on billboards, magazine ads and direct mail throughout the country and even more prominently abroad in Japan and Australia. Consumers scan the QR codes using a smartphone code reader giving them immediate access to additional information about the product or service through their mobile devices.

“Lake County Tourism continues to innovate in order to distinguish itself from other vacation destinations,” said Greg Mihalic, Director of Lake County Tourism & Business Relations. “The QR code will introduce Lake County and its tourism businesses to potential visitors who may otherwise not know of the helpful information on lakecountyfl.com.”

Lake County’s initial uses of QR codes will appear in the upcoming issues of Coastal Angler Magazine and Crappie Angler Magazine. When readers of these magazines snap the QR codes found on the Lake County Tourism ads, it will show them a podcast that touts freshwater fishing in Lake County.

“That’s the great thing about these QR codes, as soon as one of our advertisements catches their eye, a reader can snap it and view additional content,” Mihalic said. “There is literally no delay between interest and response.”

By making potential vacationers to Lake County use their smartphone as the response mechanism, it capture’s their interest at the peak, when they are viewing a Lake County Tourism advertisement. This process diminishes the opportunity to lose potential visitors because they forget to copy information from the advertisement.

While there are a variety of QR code generators on the market, Lake County Tourism is currently using Microsoft Tag. Download the free Tag Reader at http://gettag.mobi.

For more information about Lake County vacations, call (800) 430-LAKE, log on to www.lakecountyfl.com or visit the Welcome Center, located at 20763 U.S. Highway 27 in Groveland.

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Lake County media contact:
Communications Department
Public Information Coordinator
Office: 352-343-9603; Cell: 352-455-0445
klafollette@lakecountyfl.gov

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