TAVARES — The Lake County Arts & Cultural Alliance (LCACA) has announced its participation in the Arts & Economic Prosperity 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences.
"Many people don’t think of nonprofit arts organizations as businesses,” said Robert Chandler, Director of Lake County’s Economic Growth Department, “but this study will make clear that the arts are a formidable industry in our community, employing people locally, purchasing goods and services from local merchants, and helping to drive tourism and economic development.”
The study, conducted by Americans for the Arts, measures the impact of arts spending on local jobs, income paid to employees and revenue generated to local and state governments. As one of nearly 300 study partners across the country, the Alliance will collect detailed financial data about local nonprofit arts and culture organizations such as theater and dance companies, museums, festivals and arts education organizations.
The Alliance will also conduct surveys at arts events using a short, anonymous questionnaire that asks how much money attendees spent on items such as meals, parking and transportation, and retail shopping specifically as a result of attending the event. Previous studies have shown that the average participants spends $24.60 per person, per event, beyond the cost of admission. Those studies have also shown that, on average, 32 percent of arts attendees travel from outside the county where the event took place, and that the participants spend nearly $40 per person—demonstrating how the arts drive revenue for other businesses in the community.
Surveys will be collected throughout 2016, with the results of the study released in June of 2017. Additional details about the study are available at www.AmericansForTheArts.org/EconomicImpact.
“I believe this study will show that when we support the arts as a cornerstone of tourism in Lake County, we are making an investment in an industry that creates jobs and generates important revenue,” said Commissioner Tim Sullivan, board liaison to the Alliance.
The Alliance was created to advise the Lake County Board of County Commissioners on matters relating to arts and cultural affairs within the county. The Americans for the Arts’ Arts & Economic Prosperity 5 study is supported by The Ruth Lilly Fund of Americans for the Arts. In addition, Americans for the Arts’ local and statewide study partners are contributing both time and a cost-sharing fee support to the study. For a full list of the Arts & Economic Prosperity 5 study partners, visit www.AmericansForTheArts.org/AEP5Partners.