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Tavares, Florida 32778

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Lake County supports safety campaign for Leesburg's Bikefest

RELEASE DATE: April 14, 2008

LEESBURG — Lake County is supporting the "Ride Lake, Ride Safe, Look Twice!" safety campaign for the 2008 Leesburg Bikefest to be held April 25-27.

The safety campaign will help inform the community that an influx of 300,000 motorcyclists will be traveling around the County during the festival and it will remind drivers to exercise caution when entering intersections and before changing lanes. The campaign also encourages motorcyclists to practice safe riding habits, observe Florida's drinking and driving law and to "Ride Lake, Ride Safe, Look Twice!"

The safety campaign is being coordinated by the Leesburg Partnership (host of the annual Bikefest), City of Leesburg, Lake County Department of Tourism & Business Relations, Lake County Sheriff's Office, Lake-Sumter EMS and Anheuser-Busch's "Responsibility Matters" alcohol-awareness campaign.

The main objective of the partnering agencies is to prevent accidents and fatalities at this year's event. Some of the strategies to be implemented this year include rerouting of traffic around major corridors; police monitoring intersections for traffic flow; roadside message boards with up-to-date traffic information; and required training for event staff. The training, titled Training for Intervention Procedures, is designed to prevent intoxication, drunk driving and underage drinking by giving staff the knowledge and confidence they need to prevent alcohol-related tragedies.

During the event, Anheuser-Busch will be providing its free ride-home program. The "Alert Cab" service is designed to make sure customers who should not drive make it home safely.
For more information about the Leesburg Bikefest, call (352) 365-0053 or log on to www.leesburgbikefest.com.


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Communications Department
Public Information Coordinator
Office: 352-343-9603; Cell: 352-455-0445

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