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Lake County BCC
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P.O. Box 7800
Tavares, Florida 32778


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Marketing events is as easy as 'point, click, promote'

RELEASE DATE: April 21, 2006

TAVARES — Time is running out for local event organizers to promote summer events in the upcoming quarterly issue of the Lake County Special Events Guide, published by the Lake County Department of Tourism and Business Relations.

The deadline for submitting events for the July – September 2006 brochure of Lake County events is Wednesday, April 26. Every three months, the Department encourages event organizers to log on to www.lakecountyfl.com to submit events.

The events posted on the online calendar are then printed in the four-color events guide. Each quarter, 100,000 guides are printed and distributed throughout the state and to inquiring tourists. In the current event brochure, more than 150 events are listed.

Kathy Pagan, Executive Associate of the Lake County Department of Tourism and Business Relations, commonly asks local event organizers, “We spend more than $1 million a year to promote events, is yours one of them?”

While posting events by the deadline on the Tourism Web site secures a spot in the upcoming event guide, it also enables the Department to promote those events through other advertising avenues, such as WFTV Channel 9, ICFlorida Web site, Visit FLA event publications, Orlando Sentinel, Orlando Business Journal, and Travel Host, Lake-Sumter Style and Ocala Style magazines.

For more information about the Lake County Special Events Guide, call Pagan at (352) 429-4755 or e-mail kpagan@co.lake.fl.us.

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Lake County media contact:
Communications Department
Public Information Coordinator
Office: 352-343-9603; Cell: 352-455-0445
klafollette@lakecountyfl.gov

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