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Master the 4 C's
Posted: June 26, 2013

MASTER THE 4 ‘C’S

It used to be that mastery of the 3 Rs (reading, writing, and arithmetic) was enough to prepare workers for many jobs; now, executives of U.S. organizations say it is crucial that students and employees also master the 4 Cs (critical thinking, communication, collaboration, and creativity), according to a recent American Management Association (AMA) report.

“There is an overwhelming belief on the part of American businesses that these emerging skills are important to their workforce,” says Edward T. Reilly, who is CEO of the AMA and editor of AMA Business Boot Camp (AMACOM 2013). The survey found that nearly 75% of managers and executives who participated in the “AMA 2012 Critical Skills Survey” reported that the 4 Cs will become increasingly important skills in the next 3 to 5 years.

“It is a wise investment to continue to develop these skills in a conscious and formal manner”—training both managers and rank-and-file employees on the 4 Cs, Reilly says.

In AMA’s survey, mentoring and in-house job training were cited as the most effective methods to strengthen the 4 Cs. Other effective methods were one-on-one coaching, job rotation, and professional development.

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